Online reputation management (ORM) pricing ranges from free (DIY) to $10,000+/mo (enterprise). Here's what small businesses actually need — and what they should pay.

Pricing Tiers

DIY: $0/mo

• You manually check and respond to reviews
• Time cost: 3-8 hours/month
• No automation, no reporting, no proactive requests
• Works if you get <5 reviews/month

Basic Tools: $50-150/mo

• Review monitoring alerts
• Basic response templates
• Simple reporting
• Examples: Google Alerts (free), ReviewTrackers ($49+)

AI-Powered Automation: $149-299/mo

• AI-drafted review responses
• Automated review requests via SMS/email
• Weekly reports with sentiment analysis
• Compliance audit logs
• FTC-safe templates
• Best value for most small businesses

Agency: $500-2,000/mo

• Human review managers
• Strategy calls
• Broader ORM (social media, PR)
• Overkill for most local businesses

Enterprise: $2,000-10,000+/mo

• Multi-location management
• Crisis response teams
• Custom integrations
• Only for franchises and large brands

What Most Small Businesses Actually Need

If you're a dentist, HVAC company, auto shop, or salon with 1-3 locations:

• Automated review requests after each appointment/service
• AI-drafted responses you approve in <5 minutes
• Weekly email report showing rating trends
• Compliance logs for FTC protection

That's the $149-249/mo tier. Anything more is overpaying. Anything less means you're doing it manually (and probably not doing it consistently).

The ROI Calculation

• Average customer lifetime value for a dentist: $1,000+
• One negative review left unanswered: estimated 10-30% fewer calls
• Cost of review management: $149/mo = $1,788/year
• Revenue from 2 extra customers per month from better reviews: $24,000/year

ROI: 13x.

See it in action: Book a free demo — ReviewGuard by LineKept starts at $149/mo with no contracts.